Urucum is a tropical plant known for its richness in beta-carotene, a natural pigment that is a precursor to vitamin A. In tanning supplements, it plays a key role in stimulating the production of melanin, the pigment responsible for tanning. This natural activation promotes a fast, even, and long-lasting tan while giving the skin a natural glow. In addition to preparing the skin for sun exposure, urucum helps strengthen protection against premature sun-related aging.